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三、TRANSLATE THE FOLLOWING INTO AN ENGLISH LETTER IN A PROPER FORM:(20%)
寫信人:新路華貿易有限公司
地址:中國上海,興達路999號金星大廈(GOLDEN STAR MANSION)33層
收信人:JAMES BROWN &SONS,由日用品部(DAILY ARTICLES DEPT)辦理
地址:#304-310 JALAN STREET,TORONTO,CAN
日期:2000年6月30日
內容:
感謝你6月15日的來函和樣品。
特告知,我方客戶對你樣品的試用結果非常滿意,但現在仍有些猶豫。
經與同類貨物作仔細比較,我們發現你方報價有點高。當前的洗發精(SHAMPOO)市場充斥著各種各樣的品牌,象REJOICE,POND`S等優質產品很容易買到。而且這些品牌都已得到我地市場的認可。就洗發精而言,很多消費者不愿接受新產品。你方產品作為新品牌,最大的賣點將是它的護發功能,質量上雖然已達到客戶要求,但要想在我地市場打開銷路,必須還要具備價格優勢,否則是很難與一些老牌產品競爭的。
JAMES BROWN & SONS
#304-310JALAN STREET.TORONTO.CAN
N:DAILY ARTICLES DEPAETMENT
DEAR SIRS;
NK YOU FOR YOUR LETTER AND SAMPLES SENT ON JUNE 15. WE`RE GLAD TO INFORM YOU OUR CUSTOMERS ARE VERY
SATISFIED WITH THE TEST RESULT OF YOUR SAMPLES. BUT THEY ARE STILL HESIING AT THE MOMENT.
AFTER CAREFUL COMPARISON WITH SIMILAR GOODS. WE FIND YOUR QUOION ON THE HIGH SIDE. THE CURRENT SHAMPOO MARKET
IS SWOLLEN UP WITH VARIOUS BRANDS. AND QUALITY BRANDS SUCH AS REJOICE AND POND`S ARE EASILY AVAILABLE. THESE BRANDS
HAVE ALREADY GAINED RECOGNITION OF THE LOCAL MARKET. IN TERMS OF SHAMPOO. MANY CONSUMERS ARE RELUCTANT TO ACCEPT NEW
PRODUCTS. AS A NEW BRAND. THE BIGGEST SELLING POINT OF YOUR PRODUCT WILL BE ITS HAIR CARE FUNTION. ALTHOUGH ITS QUALITY HAS ALREADY MEASURED UP TO OUR CUSTOMERS` REQUIRE
MENTS. IT STILL NEEDS PRICE ADVANTAGE IN ORDER TO OPEN UP A MARKET HERE. OTHERWISE IT CAN HARDLY COMPETE AGAINST THE ESTABLISHED BRANDS.
IN VIEW OF THIS.OUR CUSTOMERS REQUEST YOU TO REDUCE YOUR ORIGINAL PRICE BY 10%. PLEASE CONSIDER THIS AND GIVE US
A PROMPT REPLY.
YOURS FAITHFULLY
(SIGNED)
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