公眾號(hào):mywangxiao
及時(shí)發(fā)布考試資訊
分享考試技巧、復(fù)習(xí)經(jīng)驗(yàn)
新浪微博 @wangxiaocn關(guān)注微博
聯(lián)系方式 400-18-8000
第3部分:概括大意和完成句子(第23~30題,每題1分,共8分)
下面的短文后有2項(xiàng)測(cè)試任務(wù):(1)第23~26題要求從所給的6個(gè)選項(xiàng)中為指定段落每段選擇1個(gè)小標(biāo)題;(2)第27~30題要求從所給的6個(gè)選項(xiàng)中為每個(gè)句子確定一個(gè)最佳選項(xiàng)。
How Technology Pushes Down Price
1 Prices have fallen in the food business because of advances in food production and distribution technology. Consumers have benefited greatly from those advances. People who predicted that the world would run out of food were wrong. We are producing more and more food with less and less capital. Food is therefore more plentiful and cheaper than it has ever been. Spending on food compared with other goods has fallen for many years, and continues to drop.
2 Supermarkets have helped push down prices mainly because of their scale. Like any big business, they can invest in IT systems that make them efficient. And their size allows them to buy in bulk. As supermarkets get bigger, the prices get lower.
3 Huge retail companies such as Wal-Mart have tremendous power and they can put pressure on producers to cut their margins. As a result, some producers have had to make cuts. In recent years, Unilever has cut its workforce by 33,000 to 245, 000 and dropped lots of its minor brands as part of its "path to growth" strategy, Cadbury has shut nearly 20 percent of its 133 factories and cut 10 percent of its 55, 000 global workforce. These cuts help keep costs down, and the price of food stays low.
4 Does cheap food make people unhealthy? Cheap food may encourage people to eat more.Food companies certainly think that giving people more food for their money makes them buy more.Giving people bigger portions is an easy way of making them feel they have got a better deal.That is why portions have got larger and larger. In America, soft drinks came in oz(225)cans in the past,then 12oz ( 350g), and now come in 20oz (550g) cans. If a company can sell you an 8oz portion for $ 7,they can sell you a 12oz portion for $8.The only extra cost to the company is the food,which probably costs 25 cents.
5 Now companies are under pressure to stop selling bigger portions for less money. But it is hard to change the trend.
23. Paragraph 1____ _
24. Paragraph 2____ _
25. Paragraph 3____ _
26. Paragraph 4____ _
A. Bigger supermarkets offer lower prices
B. Chain stores provide better service
C. Technology helps reduce food prices
D. Huge retailers force producers to cunt costs
E. Consumers like supermarkets
F. Food comes cheaper in larger portions
27. Big supermarkets can offer food at lower prices because they can buy in___.
28. Some food producers have reduced___.
29. Besides cutting its workforce, Unilever also abandoned its___.
30. Buyers like bigger portions because they think they have got___.
A. minor brands
B. a good bargin
C. large quantities
D. their workforce
E. huge portions
F. their money
本題分?jǐn)?shù)(8)
第3部分:概括大意與完成句子
23 C 第一段的第一句話說(shuō)了食品生產(chǎn)和配送技術(shù)上的進(jìn)步是食品價(jià)格下降的原因。本段就是以此為中心展開(kāi)的,所以Technology helps reduce food prices概括了本段內(nèi)容。
24 A 本段圍繞著超市展開(kāi),超市可以投資信息技術(shù)系統(tǒng)提高它的運(yùn)作效率,同時(shí)它的規(guī)模也使它可以大量購(gòu)入,所以超市越大,價(jià)格就越低。Bigger supermarkets offer lower prices歸納了本段的內(nèi)容。
25 D 本段主要講的是大的零售商如Wal-Mart通過(guò)向Unilever和Cadbury這樣的生產(chǎn)商施加壓力,迫使其降低利潤(rùn)空間以達(dá)到降低食品價(jià)格的目的,故Huge retailers force producers to cut costs是本段的標(biāo)題。
26 F 把食品的包裝加大固然是食品商家的一種促銷手段,但實(shí)際上也使顧客從中得到一些便宜,所以大包裝也是使得食品價(jià)格降低的一種方法,故Food comes cheaper in larger portions概括了本段的內(nèi)容。
27 C 文中用的是buy in bulk這個(gè)表達(dá)方式,意思就是buy in large quantities,大量買進(jìn)。
28 D 第三段中舉了兩個(gè)例子:Unilever和Cadbury,這兩家生產(chǎn)商都裁減了自己的員工workforce,文中用的是cut這個(gè)詞,問(wèn)題中用了reduce這個(gè)詞,意思相同。
29 A 原文中用的是dropped lots of its minor brands,這里用的是abandon這個(gè)動(dòng)詞,和drop同義。
30 B a good bargain便宜貨,文中用的是a better deal;a good deal也有“便宜貨、好買賣”的意思。
(責(zé)任編輯:vstara)